og:type values

og:type says what kind of thing the page is. Use website for home and landing pages and article for posts. Other types (profile, book, video, music) unlock extra tags but rarely change how a card looks.

<meta property="og:type" content="article" />
<meta property="article:published_time" content="2026-09-01T09:00:00Z" />

Check og:type on a live page

Rules for og:type

  • Required by the Open Graph protocol; defaults to website when missing.
  • Global types in the spec: website, article, profile, book, music.song, music.album, music.playlist, music.radio_station, video.movie, video.episode, video.tv_show, video.other.
  • article unlocks article:published_time, article:modified_time, article:author, article:section and article:tag.
  • “product” is not in the core spec but Facebook and Pinterest accept it with product:price:amount and product:price:currency.

Common mistakes

  • Using article on the home page.
  • Inventing types (og:type=blog) that platforms ignore.

Write the full tag set in the generator, or see all tags in the Open Graph tag reference.

Frequently asked questions

What should og:type be for a home page?

website. It is also the default when og:type is missing.

What should og:type be for a blog post?

article, ideally with article:published_time and article:author.

Does og:type change how the preview looks?

Rarely. Video and music types can make some platforms show a player when og:video or og:audio is also set; for ordinary pages the card looks the same.