og:description: the line under the title
og:description is the short summary shown under the title in a link preview. Facebook shows about one line, X two, Discord much more, and LinkedIn usually none. Give a reason to click in the first 100 characters.
<meta property="og:description" content="Five CI changes that took builds from 14 to 6 minutes." />100 characters
| Platform | Shows about | Yours |
|---|---|---|
| 110 chars (1 line) | Fits | |
| X (summary card) | 100 chars (2 lines) | Fits |
| 90 chars (1–2 lines) | Cut after 90 | |
| Slack | 200 chars (several lines) | Fits |
| Discord | 350 chars (several lines) | Fits |
| usually hidden | n/a |
Approximate: platforms cut by pixel width and screen size, not a fixed count. Limits are what the current apps show at typical widths.
EXAMPLE.COM
How we cut our deploy time in half
Five changes to our CI pipeline that took builds from 14 minutes to 6, with the config you can copy.
example.com
How we cut our deploy time in half
Five changes to our CI pipeline that took builds from 14 minutes to 6, with the config you can copy.
Rules for og:description
- Optional in the protocol, but every major platform uses it.
- Aim for 80–160 characters, with the hook in the first 100.
- Falls back to <meta name="description"> when missing.
- Plain text only: HTML tags and line breaks are stripped or shown literally.
Common mistakes
- Repeating the title word for word.
- Starting with boilerplate (“Welcome to our website…”).
- Unescaped quotes that break the content attribute.
Write the full tag set in the generator, or see all tags in the Open Graph tag reference.